Along with the development of Internet technology and mature low-cost networking, the Internet is a “ monengjiao ” enterprises, groups, organizations and individuals across time and space together, making the exchange of information between them becomes &ldquo &rdquo with extreme ease;. The most important and the most essential thing in marketing is the communication and exchange of information between organizations and individuals.
If there is no exchange of information, then the transaction is the source of this. For this reason, the Internet has some of the characteristics of marketing requirements, making the network marketing presents some characteristics.
For the characteristics of network marketing, there are two mainstream academic views, in fact, are the same, the following are introduced:
Time domain
The ultimate aim of marketing is to occupy the market share, because the Internet can exchange information beyond time and space constraints, make the marketing out of the constraints of time transactions become possible, marketing enterprises have more time and more space, 7 days a week, providing global marketing services every 24 hours a day, whenever and wherever possible.
Rich Media
The Internet is designed to transmit a variety of media information, such as text, sound, images and other information, which makes the deal information exchange can exist in various forms and exchange, marketing staff can give full play to the initiative and creativity.
interactive
The Internet provides information about the supply and demand and the two-way communication by displaying the image of commodity and the commodity information database. Product testing and customer satisfaction surveys are also available. The Internet provides the best tools for product design, product information release, and technical services.
Individualization
The Internet marketing is one of the rational, consumer driven, compulsive, step by step, and it is a low cost and human promotion, to avoid interference with strong marketing salesman, and through the information and interactive talking, and consumers to establish a long-term good relationship.
Growth property
The number of Internet users and the rapid growth throughout the world, many users are young, middle class and high level of education, because this part of the group has a strong purchasing power and market influence, so it is a great potential for the development of marketing channels.
Conformity
Internet marketing can go to the collection of information by commodity, customer service service, it is a whole marketing channel. On the other hand, suggest that companies can make use of the Internet will spread marketing activities planning and coordinating the implementation of a unified design, convey information to consumers in a unified information dissemination to avoid the negative effects of different propagation of inconsistency generated.
Advanced nature
The Internet is one of the most powerful marketing tools, it also has channels, promotions, electronic transactions, interactive customer service, as well as market information analysis and provide a variety of functions. It has one to one marketing capabilities, it is in line with the future trend of customized marketing and direct marketing.
High efficiency
The computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media, and can meet the needs of the market, to update the product or adjust the price, it can timely and effectively understand and meet customer needs.
economical efficiency
The exchange of information through the Internet, instead of the previous kind exchange, one can reduce the cost of printing and mailing, can store sales, rent free, saving water and labor costs, on the other hand can reduce the switching loss caused by repeated detour.
Technical
Most of the network marketing through online workers, through a series of publicity, promotion, which is relatively low technology content, for the customer is a small cost of large output business activities.