In the color collocation, corporate exhibition designers to the relationship between understanding the characteristics of color and color, and VI to design the exhibition theme, color, display products and so on various elements related to the cognition of enterprise. Reasonable choice, analysis, configuration color. Because the customer groups are not the same, so designers should pay attention to the color according to different customer groups using different collocation method. Such as women's clothing business oriented enterprises to use color to be soft, bright, the use of women can reflect the beauty of color. The use of light tone to make the vision clear, quiet, relaxed feeling, but also to reflect the feminine beauty of noble character, the formation of a humane and spiritual taste color space effect. Only infants and young children products for the main business of the use of color, we should try to adopt a strong contrast color design techniques. Gorgeous colors give people a sense of movement, vitality, can be a good manifestation of children lively, energetic personality. Through these very good to the customer group to convey the company's products, so that customer groups in the subconscious to accept the company's products.

Through reasonable and clever use of color can not only give people a rich visual artistic experience, but also reflects the design point of view from the human nature, the interpretation of the enterprise as the center of the design concept.

From the above we can see that the color is the most sensitive in the space of the visual experience, intuitive and strong perception. Therefore, in the booth design, color should also be careful to do fine.

First, the properties of
Color
All the color image of the visual perception, with the hue, lightness, purity of these three elements, also known as the three attributes of color. These three attributes are the most basic elements of color, they are the basis for the study of color design. Hue refers to the appearance of color. Each color has its own characteristics. Such as red, orange, yellow, green, blue, purple, the color of the different colors on the different colors. It is precisely because of the characteristics of this specific color appearance, we can feel a colorful world.

Second, people feel
Different colors, bring people's feelings are not the same, the green represents life, blue represents calm. However, different regions, different ethnic groups, because of the understanding and application of color is not the same, there will be many differences in the perception of color. Red is also recognized as a festive and auspicious color in China, while in many western countries, red is a symbol of blood and violence. Although there are still a lot of color feeling is unanimously recognized, but the diversity of color expression still need to explore.

Third color design, display space points in the

The use of color to highlight the exhibits

The embodiment of the personality of the exhibition hall is an important aspect to measure the quality of a design work. How to reflect the enterprise products, enterprise brand, enterprise characteristics. Generally speaking, the individual design of color is mainly to make full use of the enterprise logo color and its extension color. Enterprise logo color and its extended color as the tone of the booth color, the entire booth to form a very unified. When visitors enter, showing in front of every part, every object color is basically the same, so that visitors will be the harmony and unity of the color of the blend, produced a strong reaction to the color, leaving profound visual impression in my memory. For example, the display of the color design of the China Telecom is always blue and white two kinds of color of the main colors; China Unicom is based on red and white color of the two main colors.

The purpose of the exhibition hall is to show people, let people know it, love it, inspired by it or have a desire to buy. Human visual perception accounted for more than 80% of the total perception. The most advantage of visual perception is color perception. Therefore, the design of materials has always been a need to pay attention to the color perception. The color of the people is a variety of feelings, the color is easy to attract the attention of visitors, but long-term attention will make visitors feel fatigue, resulting in irritability. The application of color has two sides, it is joy or boredom, nostalgia or abandon, will greatly affect the mood, visit the effect.

Coordinate the exhibition between the color

Enterprise exhibition hall will have a certain theme, similar to the characteristics of the exhibits at the same time, the color design is the key to the formation of regional personality. According to the nature of the exhibits, the purpose of the exhibition, the target object and the formation of a different color than other exhibition effect, in order to enhance the personality, targeted.

According to the partition of the exhibition space, the relationship between the color of each exhibition area is determined. There are both unity and personality changes, which make it become a kind of rhythm and color relationship. From the scope of the entire exhibition, the tone should be a harmonious unity, between each other is a kind of exhibition tone sequence, graded relationship. At the same time, the exhibition area has formed a more in line with the nature of the exhibits exhibits the color, and other colors have a certain distinction. Not to be dull and to lose interest in inquiry, nor to be confused and confusing.

Pay attention to adjust the color collocation

In the establishment of a large color tone, a clear display of the color theme of the space, in the case of the color is generally consistent with the small area of color changes and interspersedSometimes very necessary. Similar exhibits to see more, look long, it is necessary to be adjusted. Proper regulation, change, often make a person in front of one of the bright, the effect of the visit will be promoted.

In the exhibition hall of the enterprise, it is very effective to create atmosphere, atmosphere and create artistic conception and personality with color. Color, as one of the most emotional language, is undoubtedly a factor that can not be ignored in the design. Therefore, to understand and recognize the color of the expression, research methods and rules of color contrast, master the principles of color matchingIt is of great significance to create a unique color effect of the display space.