A necessary skill
Can write, calculate and observe

1, access to information and organize

The Internet is a hodgepodge, facing the vast amount of information, how to acquire, collect and collate the information in all aspects, so as to effectively get the most valuable information on their own?

Software recommended: WeChat, know almost, micro-blog, watercress, today's headlines, NetEase news.

With the purpose of choosing to browse, do not be irrelevant to attract.

2, finishing
Prefer to use micro-blog hot search list and Sogou WeChat, know almost.

Hot events / hot spots, a day to select a topic of the day to sort out all the contents of the search topic and in-depth analysis of the collation, and then according to their own logic into their own content.

3, related books finishing


reading plan
The best according to their

Buy the book and read: Of course, the network era of electronic reading more popular

The software recommended: Jane books, knowledge and know almost columns, watercress reading, fifteen words, Tencent, all the portal

4, contact new characters /

Contact with more people, things, things, expand their horizons, and enhance the inclusion. This is to participate in the activities of the interactive bar.

5, competitor analysis

Learn to observe the opponent dynamic, grasp the direction of the opponent's activities, for example, you can pay more attention to a number of activities, such as interactive platform, to see what they push the main activities, activities in the form of what.

6, data processing, data analysis.

Excel: on the basis of these data, the goal and plan compared with the existing gap; and make new adjustment, organize new ideas; goal today tomorrow, and then formulate a new plan;

Mind mapping xind: you can sort out new ideas, do a bit of divergent thinking. Can also be a variety of charts multi-directional analysis show.

Two, to find a proper reason: Do the activities of the
Commonly known as &ldquo &rdquo, is a gimmick;; used to attract customers: A good gimmick
Not only can bring a large number of participants,
Can get unexpected brand gains

Generally speaking, divided into several types:

1, special time node: such as legal holidays, anniversaries, anniversaries, etc..

2, hot / hot hot events: the concept of social, science and technology, entertainment and other industries, can be transformed by activities, is the occasion &rdquo “.

3, product / business dynamics: the use of products, new business activities to do, can not be affected by time, season, flexible use can achieve a good brand awareness.

4, jointly organized: the use of a number of influential hosts, contractors or joint organizers, powerful alliances, expand the influence of the event, based on the basis of cooperation.

Three, write a complete plan of

The premise of target

Planners need to write as much as possible detailed activity plan

1, the activities of the theme: namely, the activities of a brief gimmick, a look to understand, to be able to express what the activity is to participate in what kind of benefit will be, whether it is worthwhile to participate in the visual impression.

2, to participate in groups: is the existing customers or potential customers, is the mass consumer groups or high-end consumer groups, and even the age of each group, rank, geography, etc. need to be clear.

3, time arrangement: the beginning of the activity, the end of the time, the activities of the process planning.

4, advertising: advertising materials planning, production, plan to put the channel subdivision, capital investment.

5, additional rules: the development of all the activities of the rules, such as registration rules, payment rules.

6, risk plan: the development of alternative programs to prepare for any problems in the course of activities can be timely response.